You can't really sell spirituality because you can't sell Spirit. You can't hoard and deny spirit to someone and then charge for it, because spirit is free.
Love is the only reality which can be shared, and love is the only "thing" which can be exchanged, being present everywhere already and open to all. Anyone can have access to it already, for free. You can't get it from anyone else, and nobody can take it away either. It's available to you right now freely. Because it is freedom.
Everything else is an illusion. Everything in this dream world, all of the ways that people do stuff. Whether they are selling objects or services or time or effort or information or therapy or whatever, it's all the same illusion.
It is the spiritual ego that has come up with this idea that "spirituality within a real dream" would be a sin. That first and foremost, the dream is real, and secondly, if you try to do anything spiritual for ego purposes within the real dream, that's a sin. Fuck that stupid logic. It's nothing more than the ego's attempt to spiritualize the dream while simultaneously repressing that spirituality behind a wall of sin.
So now this behavior over here, you know, selling knock-off goods for a huge markup and making tons of evil profit... that's ok and acceptable. But, if you try to sell someone a loving service or some healing or spiritual education or something that really helps them in a worthwhile way, then, you know.... SIN BE UPON YOU!
This is all because of the ego's back-ass claptrap system of logic. Bad and evil and terrible nasty things are okay to charge an arm and a leg for, but truly helpful beautiful love and spiritual inspiration which might get you out of the dream - NOooooooo... not allowed to mix that with the nasty evil money. No way.
It's bullshit. It's basically the ego's split mind, in which it has created a persona and a shadow. All of the stuff the ego approves of and wants to keep it puts into the persona, and all of the guilty sinful stuff it shoves into the shadow to get rid of it. The ego has a huge interest in getting rid of any real spirituality. So it shoves it into the guilty shadow department.
So it now divides up the world into "good and bad" and "right and wrong", and firmly puts any kind of spirituality into the "wrong" camp and anything that symbolizes much more "egotism" into the right camp. And now it's okay that the right stuff be acceptable and paid for, but you dare to charge money for the wrong stuff, suddenly it's a sin.
ITS ALL THE SAME! You especially should charge money for your spiritual services and products and you perhaps should be getting even MORE money for that than you would get for selling a pile of doughnuts. Why is it LESS VALUABLE?
I've seen so many well intentioned, good-hearted, spiritual people, develop a spiritualized ego version of value, where they try to symbolically implement spiritual concepts into their behaviors in the illusion. This is LEVEL CONFUSION! It does not work. And in almost every single example, these people's endeavors either never barely get off the ground, they flounder and struggle and then die, or they just flat out die before they get started.
This world is not READY to function on a basis of never-ending generosity and gratitude and freedom and selfless giving. To expect it to do so is to set up a tiny tent in an unnoticed corner and be basically ignored. The system will not acknowledge you. People have LEARNED that money symbolizes value, so why is it not okay to align money with what is truly VALUABLE? Why can we charge for guns and wars, but not for peace and love? SINNNNNNNN!!!!!
And then there will be this super-selfless symbolic notion of "money is evil" and "profit isn't spiritual" and .. you know, you should not have any more at all if you are spiritual because money is "real ego" and illusory spirituality within the dream is "not ego". So... only charge for the parts of the dream that you deem as ego and don't charge for the spiritual parts. It's bullshit. Self deception.
So many potential "spiritual businesses", or services, or people trying to create a community, or people opening up retreat centers, or creating courses, or spending hours and hours writing books, or putting their heart and soul into healing practices, just basically FLOP because they have fallen for the ego's trick of a level-confusion based model of what's the right thing to do. ie... ALWAYS, do not earn money from your "spirituality" in the dream, otherwise you are SINFUL.
i.e., if it doesn't LOOK LIKE it's spiritual, and if there isn't a lot of SACRIFICE happening, then you better say some hail Mary's. And heaven forbid you might actually value yourself and your time and effort enough to ask for money and make some profit. I mean, okay, let's all start a non-profit organization and have the absolute bare minimum of income to get by and barely be able to expand the business at all, it can't possibly grow because there isn't enough cash flow, and it just sits there shriveling up.
Imagine just how amazingly helpful a "spiritual business" could be if it actually were profitable and made some money and not only supported the people who were providing the service, allowing them to enjoy abundance, but also produced enough funds to expand and produce far more materials, goods, services, and helpful support, than could have been possible on a bare-minimum income. Why not?
Why do we have to grovel for donations and suffer in the gutter of hell trying to scrape by just because we're being all spiritual and "good" and buying into the ego persona of people-pleasing, self sacrifice and loss? Like, what is actually going to happen if you strike a profit? Will there be a lightning bolt? Is God going to judge you? Will you be a SINNER? How about some healthy guilt?
It's one thing to let Spirit guide you and be all lovely and everything is free and "don't mind me", but ... IS IT EFFECTIVE? Is it working? Not really. It's a matter of playing small and having false humility. Just make some goddam money and get on with it. Then use that extra money to be even more effective at helping people with even more products and goods and services.
Sure money isn't that important, really. It's just an illusion. It's not meaningful. It's not something you want to keep accumulating for some ego desire. So don't do it for that reason. Do it because IN THIS WORLD, according to the stupid rules of this society, you need to function based on money in order to find success and be effective. It's the rules of the game. It's the system that we're immersed in.
Try to go outside of this and unless you have really, really strong faith and miracle-working power, you're going to find yourself poor. I've seen it happen to many people who deserve better. There is nothing wrong with making money and enjoying it. Is it real? Is it a real sin? Does it prove you are really a sinner? Can you do it without believing that it is sinful or guilty whatsoever? Wouldn't that be SPIRITUAL?!
Don't be yet another heartfelt wannabe trying to be of service to God and not using any of the tools that are possible when you can afford it. Don't set up shop and be all.. you know, I won't charge anything, I'll just barely even mention that I would ... maybe accept donations, if you shoot me first. And .. maybe I should pay YOU to take this stuff off my hands? Wouldn't that be truly selfless.
This is all just symbolism. Trying to make the dream spiritual and trying to behave in a certain way within it in order to "be" spiritual or seen as spiritual. Don't do that. It's an egotistical belief in sacrifice and limitation. That's not the abundance God has planned for you and its not the abundance God wants you to experience. Why can't you be RICH AND SPIRITUAL? What does it matter if your spirituality is going to override any sense of sin or guilt relating to the riches anyway? Then you can REALLY make an impact on this crazy world.
The only reason people do all this is because of the belief that the WORLD IS REAL, and therefore if you are "being spiritual" inside a real world, you must SACRIFICE in order to not associate yourself with the parts of this real world that are clearly the realm of the ego. And so this is nothing more than the age-old attitude of believing the world is real and that it contains some good parts and bad parts. That's NOT SPIRITUAL AT ALL.
If the world is not real, and sin is not real, and you can't be guilty, and there's nothing to fear, then WHY THE FUCK NOT make some money and enjoy it and get yourself into a situation where you actually CAN make a big difference because you have the FUNDS to pull it off? Many things in this world you simply cannot do without money. You can't run a website without costs. You can't create books without a cost. You can't provide a training course without some costs. You can't heal people without it costing some time. That's just how it works here. Accept it. It's okay to require money.
Are you comfortable only with a donation? Then that shows you how much you believe in sin. Are you able to move past donations to maybe an optional, soft-sell? Hmm.. okay... you still believe in sin. Can you go all out and make TONS OF MONEY from your enterprise? hmm... totally and utterly sinful right? NO! It's hilarious to think this can prove sin or make separation real or that God would blink an eye and be pissed at you. Wake up.
Knock yourself out. You can't sin anyway.